Hyper Hyper was invited to work with Dubbo Region and Old Dubbo Gaol to promote the Prohibition event by using digital marketing services.
Hyper Hyper built a campaign microsite and promoted the event through Facebook marketing, Google Display and most successfully through email marketing.
Using our existing profiled database of more than 300,000 people who have expressed their interest in travelling and having a holiday in Australia, Hyper Hyper selected the target audience most likely to book and attend.
A series of emails were designed and deployed to a selection of data and within a 2 hour radius of Dubbo.
The campaign objectives were to increase brand awareness, increase visitation from out of region and encourage overnight stays.