Hyper Hyper was invited to work with Dubbo Region and Old Dubbo Gaol to promote the Prohibition event by using digital marketing services.
Hyper Hyper built a campaign microsite and promoted the event through Facebook marketing, Google Display and most successfully through email marketing.
Using our existing profiled database of more than 300,000 people who have expressed their interest in travelling and having a holiday in Australia, Hyper Hyper selected the target audience most likely to book and attend.
A series of emails were designed and deployed to a selection of data and within a 2 hour radius of Dubbo.
The campaign objectives were to increase brand awareness, increase visitation from out of region and encourage overnight stays.
What is Email Marketing?
Communicating directly with your customers increases engagement and loyalty.
When you have your own database of prospects or customers, your email marketing strategy puts you in control of the messages they receive about the products or services you offer.
If your database is profiled, you can segment your audiences and send personalised and specific messages to them, and motivating them to progress further along the Purchase Cycle towards Purchase.
Email marketing gives you the power to talk one-to-one with your customer base about many different topics at a fraction of the price of 3rd party media and advertising. Targeted communications sent directly to the correct person!
