Acquisition
Hyper Hyper Marketing is a digital and database marketing agency. We make connections through data driven creative.
Acquisition
turning Prospects into Customers
“There are 5 fundamental categories of a successful acquisition marketing campaign. The skill is knowing how to execute each step perfectly, be able to read the reports and make any changes in the market and respond quickly to overcome any obstacles.”
Margaux Everett
What is Acquisition Marketing?
The Fundamentals of Acquisition Marketing
For most businesses, the primary means of growth involves the acquisition of new customers.
Hyper Hyper acquisition campaigns involve finding customers who previously were not aware of your product, were not candidates for purchasing your products or customers who in the past have bought from your competitors.
Database marketing and mining and predictive analysis can often help segment these prospective customers and increase the response rates that an acquisition campaign can achieve.
Often, people confuse Telling with Selling, when they are marketing for acquisition marketing. They believe that short headlines ‘telling’ people about a product will work, instead of ‘selling’ the features that will benefit them.
The most effective approach is by Direct Response Advertising. Direct marketing techniques such as database profiling and analysis, personalised emails, and telling the truth in an interesting way is what motives people to respond.
Hyper Hyper’s Hyper Hub software tracks campaign data and activity and displays where contacts are on the Purchase Cycle.
Click here to read through a real example of our Database Acquisition Marketing case study for PONANT Luxury Expedition Cruises via our Posts page.
5 Fundamentals of Acquisition
Step 1
Research Audience Profile
Database analysis, Persona Creation, Psychology, Understanding
Step 2
Creative & Content
Data driven behaviour change via stories and images
Step 3
Digital Optimisation & Media
Personalised messages via different media channels
Step 4
Response & Nurture
Analysis and predictability patterns through actions
Step 5
Analytics & Reporting
Real time tracking of results and activity, focusing on sales over time.
