Many companies and marketing agencies rely on research and consumer data to make informed decisions.
When the research they are relying on is outdated it no longer provides value or the competitive edge. When we look at most market research segmentation conducted today, we see that much focus of consumer psychographics and behaviours is content-specific.
That is, it is about what people think, not how they think. NLP Meta Programs are identified as a unique and powerful way to frame consumer attitudes and behaviour, that can be applied to a wide array of contexts.
The Australian Pulse is the only Australian consumer research data that utilises the science of Neuro-Linguistic Programming (NLP) to profile your customers, and categorises them with new levels of DNA profiling.