Hyper Hyper Marketing is a digital and database marketing agency. We make connections through data driven creative.
fluid Campaigns that respond to Market
What is Acquisition Marketing
The Fundamentals of Acquisition Marketing
For most businesses, the primary means of growth involves the acquisition of new customers.
This could involve finding customers who previously were not aware of your product, were not candidates for purchasing your products or customers who in the past have bought from your competitors.
Data mining and predictive analysis can often help segment these prospective customers and increase the response rates that an acquisition campaign can achieve.
The most effective approach to customer acquisition is a combination of advertising mediums including digital marketing, print, billboards etc, combined with direct marketing such as database profiling and analysis, emails, online response through microsites for profiling. Campaigns based on the knowledge of the prospect and customer base.