Digital
Hyper Hyper Marketing is a digital and database marketing agency. We make connections through data driven creative.
Digital Marketing
Digital marketing is everything online
“Hyper Hyper marketing campaigns have broadened over the years into a comprehensive range of services that take you from building your own database of names, to applying pixels on every piece of creative and serving personalised messages that motivates a person to take action”
Margaux Everett
What is Digital Marketing?
Using the internet to identify, profile and track prospects to turn them into your customers.
Using any digital medium such as a banner ad, an email, keywords for a website, display ads with different channels or placing posts or ads on social media. The objective of digital media is to identify an individual, their current position and what they feel and think today by tracking their digital footprint across the internet.
Big Data is then used to group consumers into profiles or persona types so they can be motivated via personalised content and creative to change their thought and behaviour.
People are tracked and communicated to, with the sole purpose of moving them further along the purchase cycle, towards Purchase and becoming your customer.
What is a pixel
Live tracking and reporting
Digital Media is immediate and can deliver live reporting on activity, allowing marketers to respond to successful campaigns or promotions or to stop and reconsider or change strategies.
Complex technology is behind how people are identified, and based on the profiling results of the database analysis, they can be identified and served information, content and creative that is specific to them, on the platforms they are using.
Pixels are applied to every creative element to then track and retarget people who have clicked an ad, visited a microsite or responded to an enquiry.
Hyper Hub provides a detailed dashboard of activity using the tracking pixels by ad channel and analytics is accessible on all devices and reports activity in real time. Our in-house team can produce bespoke reports if needed
