Digital Media is immediate and can deliver live reporting on activity, allowing marketers to respond to successful campaigns or promotions or to stop and reconsider or change strategies.
Complex technology is behind how people are identified, and based on the profiling results of the database analysis, they can be identified and served information, content and creative that is specific to them, on the platforms they are using.
Pixels are applied to every creative element to then track and retarget people who have clicked an ad, visited a microsite or responded to an enquiry.
Hyper Hub provides a detailed dashboard of activity using the tracking pixels by ad channel and analytics is accessible on all devices and reports activity in real time. Our in-house team can produce bespoke reports if needed