Australian Society of Plastic Surgeons
Come with us behind the scenes to see how it all works and what makes up the foundation for a successful website campaign.
Your Goal. our Mission. Your Results.
Australian Society of Plastic Surgeons were looking to update their website and double the website visitations.
As always, research was undertaken to understand pre-conceptions, fears and the target audience of who the typical persona of a Specialist Plastic Surgeon patient.
Hyper Hyper produced the Member Only Research Results document, by analysing the results of the online survey.
It was then used to create profiles and actionable consumer insights in the form of a Persona.
Understanding the psychology behind their experiences and lifestyle is what helps us to produce marketing strategies and data driven creative to encourage consumer actions.
Hyper Hyper were appointed and designed a new website with added functionality to Find Surgeon, Member Portal and Trainee Log In. The Hyper team also added SEO to help organically boost the visitation
With the first few months after the new website launched, the Australian Society of Plastic Surgeons website jumped to over 170% increase in website visitation.
Hyper Hyper achieved this success by using the results of the market research for the design, content and overall user experience.
What makes a good website?
Build connections with your customers through emotional images and visual memories.
The reputation of a brand, what it stands for and how it is known in the market place is often an extension of why people align themselves with it.
It is a representation of their own values and how they see themselves. They feel comfortable with it.
Humans feel faster than we think and people make micro-decisions based on how they feel.
The experience part of our brain is super fast. It relies on emotional images and visual memories. The emotional part of our brain tells us what choice to make. Humans are born to connect. It’s part of the way we’re wired.
Knowing what makes them tick and what they are searching for helps guide the creative. Making connections through creative and stories are the most powerful things we can use when motivating someone to take action.