What is Big Data?

Hyper Hyper Marketing What is Big Data

What is Big Data? Data is now considered one of the most valuable assets on Earth – even more valuable than oil. Today, people are tracked based on what they read, watch, click, buy, contacts, friends, work, profiles, social, relationships, subscriptions, links, status, survey’s, personality quiz’s… and it goes on… Like the iceberg effect of only seeing 10% above […]

What is Digital Optimisation?

Hyper Hyper Marketing Database Marketing Digital Marketing

What is Digital Optimisation? To stay competitive, businesses with a strong digital understanding and marketing strategy will benefit from the power of the internet to attract and nurture new customers.  Digital marketing campaigns will increase a company’s online presence. That said, businesses need to ensure their website, content and social are healthy and up to […]

What are tracking pixels?

Hyper Hyper Marketing Tracking Pixels Marketing Tools Database Marketing

What are tracking pixels? Tracking pixels are placed on every digital consumer to follow their digital footprint online, mobile, email…  They collect data to match the Persona and Geo-demographics that match the target audience. Ad space is sold to the highest bidder who then serves creative ads designed to motivate people to take action. This information […]