Customer Persona
Hyper Hyper Marketing is a digital and database marketing agency. We make connections through data driven creative.
What is Customer Persona?
Your best customer
“A Persona is a semi fictionalised profile created from the data analysis.
Persona’s are a good starting point, but needs more definition to show what makes a person tick and the motivators making them want to purchase.”
Margaux Everett
How do you create a persona?
Databases hold the key to your future customers
Database analysis of contacts, demographics, location, preferences, interests, and other metrics within a profile group.
It is then used to provide profiles and actionable consumer insights in the form of a Persona.
This analysis gives us the Understanding of the psychology behind their experiences and lifestyle.
Hyper Hyper has designed and developed our own database geo-profiling capability in the Hyper Hub Profile Module. We plot you data into the meshblock areas used by the Australian Bureau of Statistics.
Each meshblock contains the profile description of the people in your database including:
+ Relationship in household by age by sex
+ Family composition
+ Labour force by age by sex
+ Industry Employment by age by sex
+ Occupation by age by sex
This establishes the quantifiable profile for the campaign and where to find more of the same.
research
Backed up by research and evidence
Hyper Hyper enhances the persona in 2 ways.
Roy Morgan’s Helix Personas
Roy Morgan’s Helix Personas is a powerful psychographic consumer segmentation and data integration tool that combines sophisticated psychographic, attitudinal and behavioural data to classify the Australian population into 54 unique Personas, grouped into 6 Communities and geo-projected down to meshblock level.
Once you discover who your customers and potential customers are at their core, Helix Personas shows you how to talk to them and how to reach them across all media channels.
Hyper Hyper Marketing profiling
The Hyper Hyper profiling and research goes directly into your database.
This takes your profiling to another level by understanding your database a personal one-to-one basis. Each responder gives you their individual lifestyle, interests and purchase behaviour via a personalised microsite.
