Humans feel faster than we think and people make micro-decisions based on how they feel.

The experience part of our brain is super fast. It relies on emotional images and visual memories.

The emotional part of our brain tells us what choice to make.  Humans are born to connect.  It’s part of the way we’re wired.

Knowing what makes them tick and what they are searching for helps guide the creative. Making connections through creative and stories are the most powerful things we can use when motivating someone to take action.

What do you want them to do?