Always on Marketing Services
For over 20 years, Hyper Hyper has been providing database marketing services for our clients, from database clean, research and profiling, engagement, acquisition and more. The success of our database marketing campaigns from hundreds of different campaigns across many industries demonstrates our ability with data.
Our database marketing campaigns for our clients help them build profiled databases which enable them to continue their marketing efforts to an already qualified and educated group of people who have demonstrated their interest. Our clients then have the ability to nurture their database from Awareness to Purchase by using the Hyper Hub Marketing software.
Hyper Hyper Marketing
Passion + Consistency = Success
Blue Mountains Tourism
Old Dubbo Gaol
Accor Hotels & Resorts
PONANT Luxury Expedition
What is Database Marketing
Databases hold the key to your future customers
Databases hold the key to your future customers, who they are and where they will come from. Database analysis of contacts, demographics, location, preferences, interests, and other metrics within a profile group.
It is then used to provide selectable attributes for the marketer and actionable consumer insights in the form of a Persona for the targeting purposes to find more of the same.
A Persona is a semi fictionalised profile created from the data analysis. Persona’s are a good starting point, but needs more definition to show what makes a person tick and the motivators making them want to purchase.
Understanding the psychology behind their experiences and lifestyle is an area of specialty of Margaux Everett, Hyper Hyper.