Marketing Terms

Learn the definition behind the Marketing Terms that are used today as part of your marketing strategy.

Hyper Hyper Marketing Customer Retention Digital Marketing
Hyper Hyper Marketing Database Marketing Digital Marketing

What is Digital Optimisation?

What is Digital Optimisation? To stay competitive, businesses with a strong digital understanding and marketing strategy will benefit from the power of the internet to

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Hyper Hyper Marketing Acquisition Marketing Flow Chart

What is Acquisition Marketing?

What is Acquisition Marketing? For most businesses, the primary means of growth involves the acquisition of new customers. This could involve finding customers who previously

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Hyper Hyper Marketing Website Analytics Sample Graph

What is Website Analytics?

What is Website Analytics? Website analytics is the collection, measurement, reporting and analysis of website data.  Armed with website analytics, you can understand user behaviour,

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Hyper Hyper Marketing Tracking Pixels Marketing Tools Database Marketing

What are tracking pixels?

What are tracking pixels? Tracking pixels are placed on every digital consumer to follow their digital footprint online, mobile, email…  They collect data to match the

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Hyper Hyper Marketing Branding

What is Brand?

What is Brand? The reputation of a brand, what it stands for and how it is known in the market place is often an extension

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Hyper Hyper Marketing What is Big Data

What is Big Data?

What is Big Data? Data is now considered one of the most valuable assets on Earth – even more valuable than oil. Today, people are tracked based

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Hyper Hyper Marketing Creative and Content Database Marketing

Content & Creative

Content & Creative Humans feel faster than we think and people make micro-decisions based on how they feel. The experience part of our brain is

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