Marketing Terms
Learn the definition behind the Marketing Terms that are used today as part of your marketing strategy.


What is Big Data?
What is Big Data? Data is now considered one of the most valuable assets on Earth – even more valuable than oil. Today, people are tracked based

Content & Creative
Content & Creative Humans feel faster than we think and people make micro-decisions based on how they feel. The experience part of our brain is

What is Customer Retention Marketing?
What is Customer Retention Marketing? Customer retention marketing is a key component in maintaining a profitable business. The goal of customer retention marketing is to

What is Acquisition Marketing?
What is Acquisition Marketing? For most businesses, the primary means of growth involves the acquisition of new customers. This could involve finding customers who previously

What is Brand?
What is Brand? The reputation of a brand, what it stands for and how it is known in the market place is often an extension

What is Digital Optimisation?
What is Digital Optimisation? To stay competitive, businesses with a strong digital understanding and marketing strategy will benefit from the power of the internet to

What are tracking pixels?
What are tracking pixels? Tracking pixels are placed on every digital consumer to follow their digital footprint online, mobile, email… They collect data to match the

What is Website Analytics?
What is Website Analytics? Website analytics is the collection, measurement, reporting and analysis of website data. Armed with website analytics, you can understand user behaviour,

What is a Purchase Cycle?
What is a Purchase Cycle? Hyper Hyper understands the entire sales process, and works with our clients to make sure that once the right person

Budget Motel Chain Database Acquisition
Hyper Hyper Marketing Database & Digital Marketing Campaign Results for Budget Motel Chain

ASPS Website
Hyper Hyper Marketing Database & Digital Marketing Campaign Results for Budget Motel Chain
