Database Marketing

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Hyper Hyper Marketing MeshBlock Profile Map Programming and Software Database Marketing

For over 20 years, Hyper Hyper has been providing database marketing services for our clients, from database clean, research and profiling, engagement, acquisition and more. The success of our database marketing campaigns from hundreds of different campaigns across many industries demonstrates our ability with data.

Our database marketing campaigns for our clients help them build profiled databases which enable them to continue their marketing efforts to an already qualified and educated group of people who have demonstrated their interest. Our clients then have the ability to nurture their database from Awareness to Purchase by using the Hyper Hub Marketing software. 

Hyper Hyper Marketing

Passion + Consistency = Success

Bathurst Region

Database Marketing to build a qualified and profiled database of visitors to the region.

Blue Mountains Tourism

Database Marketing to build a qualified and profiled database of visitors to the region.

Lithgow Council

Database Marketing to build a qualified and profiled database of visitors to the region.

Old Dubbo Gaol

Database Marketing to promote the 2020 Prohibition Event held at the Old Dubbo Gaol.

Stockland Property

Database Cleaning to complete missing data, qualify contacts and qualify them for leads.

PONANT Luxury Expedition

Database Acquisition Marketing to build the core database of contacts to educate and nurture.

Interleasing

Individual profiling of total databases, motivators, lifestyle, media consumption and more.

Starwood Hotels & Resorts

B2B database marketing to identify, educate and motivate for MICE Marketing across all brands.

Accor Hotels & Resorts

B2B database marketing to identify, educate and motivate for MICE Marketing across all brands.

What is Database Marketing

Databases hold the key to your future customers

Databases hold the key to your future customers, who they are and where they will come from.  Database analysis of contacts, demographics, location, preferences, interests, and other metrics within a profile group.

It is then used to provide selectable attributes for the marketer  and actionable consumer insights in the form of a Persona for the targeting purposes to find more of the same.

A Persona is a semi fictionalised profile created from the data analysis. Persona’s are a good starting point, but needs more definition to show what makes a person tick and the motivators making them want to purchase.

Understanding the psychology behind their experiences and lifestyle is an area of specialty of Margaux Everett, Hyper Hyper.

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Hyper Hyper Marketing Digital & Database Marketing