What is Big Data?
Data is now considered one of the most valuable assets on Earth – even more valuable than oil.
Today, people are tracked based on what they read, watch, click, buy, contacts, friends, work, profiles, social, relationships, subscriptions, links, status, survey’s, personality quiz’s… and it goes on…
Like the iceberg effect of only seeing 10% above the waterline, the same is for data. The big data is what is collected and used to create profiles of people and group them based on their similarities across a network of actions.
Without understanding this and how data is used, you are only as good as the 10% of the iceberg.
Hyper Hyper have been working data and databases for more than 25 years and know how to motivate people to take action based on their data profile.